FMCG distribution
- Situation
- High revenue across many products. Margin per product was not analysed regularly.
- Finding
- A product with high revenue brought almost no margin.
- Result
- Spotted before it became a cash problem.
Not because nobody is looking. But because the answers are spread across your systems – over products, suppliers, warehouse locations and payment terms.
What really makes money?
Revenue keeps growing. Yet at year end there is no more left over.
Revenue and margin side by side – per product, customer, channel and market, over time. The distance between the two is the real information.
Where are you paying too much?
Margin falls although nothing changed on the sales side.
How unit costs develop per supplier and item, which suppliers get more expensive faster than your selling prices rise, and how your purchasing volume is spread.
If you know how prices have developed, you negotiate differently.
What ties up your capital?
The warehouse is full, yet cash is tight.
Slow movers, dead stock, stock turnover and tied-up capital – per product and location, in euros.
Is your cash enough?
The account looks fine today. In three weeks it won't.
The expected bank balance for the coming weeks, based on the payment terms of your invoices – with a note when your own floor will be crossed, and which overdue receivables would change that.
What happens in purchasing affects margin and inventory. What you sell affects revenue and profitability. Payment terms affect your cash. butterfine shows these connections in one picture – instead of five reports.
A few exports from your systems are enough. We show you where money is made, lost or tied up.